Our founder, Randall Sanada Sr., pioneered a simple idea: to create a firm where client and advisor interests are fully aligned. Thus, Alliance Advisory & Securities, LLC was born.
In 1987, after retiring early from a successful career at IDS American Express, Randall opened an office to manage the Sanada family’s wealth.
Soon, other families, entrepreneurs, and professionals asked to participate. Why? Because trust matters — and investing together builds it.
His legacy continues to help others invest wisely.
📖 Wisdom Before Wealth — Randall’s book on investing wiselyAs the 1990s progressed, Randall’s sons, Randy Jr. and Jerry, stepped in, bringing new energy and expanding the firm’s focus.
We began helping clients invest in private businesses, real estate, and other alternative assets, not just traditional stocks and bonds.
The goal: build and preserve multigenerational wealth.
In 2022, Randy Jr. cast a new vision for the future: Alliance Entrust.
Rooted in the belief that wealth is a stewardship, not a possession, Alliance Entrust asks a deeper question:
That same year, Randy launched a Values-Based Portfolio offering designed to pursue eternal return by stewarding resources for lasting legacy, and meaningful impact.
Alliance Entrust serves individuals, families, entrepreneurs, athletes, and organizations nationwide — with advisors in Idaho, Tennessee, and Texas, and our home office in Westlake Village, California.
The mission is the same as it was in 1987: walk alongside people through every season of their financial life, with integrity at the center of everything.
The values we hold ourselves to every day
Servant Heart
Selfless dedication to the people we serve — clients, colleagues, and community.
Positive Attitude
Approaching every interaction with generosity and a spirit of support.
Humility
Eager to grow — embracing feedback, acknowledging limits, and always learning.
Stewardship
Faithfully managing what is entrusted to us — your time, your wealth, your trust.
Excellence
Every aspect of our work meets or exceeds expectations. Consistency is the standard.
Our Mission
Shepherding people toward faithful stewardship of all that has been entrusted to them.
Things people ask us
What makes Alliance Entrust different from traditional wealth management firms?
We offer more than asset management; we provide financial guidance rooted in faithful stewardship. Our focus is on aligning your wealth with God's purposes.
Do you offer virtual meetings?
Yes, we serve clients both in-person and virtually, providing flexibility and consistent care depending on your location.
Who do you typically serve?
We work best with individuals, families, and organizations who are financially ready for long-term stewardship, have investable assets, and they desire a values-based approach to preserving wealth.
What is Kingdom-Minded Investing?
It's investing with intention, seeking financial return that also honors God. Asking, "What does God see as profitable?"
Can you help me give more effectively?
We provide charitable giving strategies that help you give wisely, joyfully, and with Kingdom purpose, maximizing impact and tax efficiency.
Download the article from our Resource Library called, Making a Gift to learn more!
Do you help with estate and legacy planning?
Yes, we guide you in developing a legacy strategy that transfers more than money; it transfers mission and wisdom to future generations.
What Is A Values-Based Portfolio?
Our values-based portfolios embrace companies that align with biblical values and avoid companies that oppose them.